The following article is taken from the 1956 NSW Soccer Association Yearbook written by Max Gold, the manager of the visiting Rapid side from Austria. It was transcribed by Greg Stock.
It will be necessary in order to bring the Australian soccer to world standard, to give effect to a well thought out programme of improvements, such as ...
Employment of about four or six really good trainers, from Europe, preferably some who have played International Soccer for their mother countries. They should have employment in all capital cities, and larger country towns of Australia, and be switched around every six months or so. This will be necessary, since each trainer works to his own programme, and change is desirable.
It ought to be possible that the Government, the City Council and the Soccer Association combine in the erection and maintenance of sporting fields used only for Soccer and allied sports, which would be accessible, at either low or no charge, to school clubs and Soccer Leagues. These playing fields ought to be the roofed-in stadium type, with proper seating accommodation for paying spectators, who after all, are the only way of getting and increasing cash takings, and who, if supplied with good entertainment by the way of interesting and fair matches, will be the sport's best propagandists at no cost to the association.
It will be necessary to make propoganda for Soccer, and draw the crowds by importing some of the leading clubs from Europe such as clubs from England, Scotland, Hungary, Austria, Yugoslavia, Italy or France. The best way would be to invite two teams from different countries during the winter months of May to August. These two teams could then be used not only for matches against State and national sides of Australia, but also for matches of inestimable propoganda value against each other.
So as to draw the youth away from football towards Soccer I would suggest that films, now available in Europe, be imported, depicting Soccer play and training, which could be shown in schools or similar places. Supply, free of charge, if possible, of football balls and boots, and equipment, and of well known players as trainers would make the game immensely popular with the new generation.
This propoganda could be increased by the association making available, free of charge, special tickets for schoolboys to attend international matches and similar fixtures: the boys would then be the sport's best propogandists in the schools, thus making many more of the most important people, viz, schoolboys, conscious of the attractions of Soccer.
Because of its natural advantages in year-round sport, Australia would have every chance of becoming one of the leading nations in Soccer, if good organisation of the groundwork will draw the young people's attention to Soccer. The presence, at the Melbourne 1956 Olympic Games, of the best amateur teams will give your association the chance to popularise the game in Australia, as never before, and thus lay the groundwork for efficient propoganda later on.